Delivered a new multilingual website, designed to be agile, scalable, and robust to meet Toolstation’s evolving business needs.

• Established an operational team for ongoing website maintenance and optimisation, enabling continuous improvement based on user feedback and analytics.

• Fostered a collaborative working environment between Toolstation and Kin + Carta, focusing on restoring trust and ensuring alignment on goals.

• Implemented test automation and quality assurance processes to maintain high standards in the website’s development.

Led the delivery of Toolstation’s new website, managing the end-to-end process from initial planning to launch.

Established a collaborative relationship with the client, ensuring expectations were managed effectively through clear communication and regular updates.

Utilised Agile methodologies to deliver incremental value, showcasing progress in small, frequent releases to rebuild trust and confidence.

Oversaw the project budget, ensuring efficient resource allocation to achieve milestones and deliverables within the agreed scope.

Rolled out an MVP website to smaller countries within just four weeks, demonstrating speed and efficiency.

Rebuilt the fractured relationship between Toolstation and Kin + Carta, earning trust through quick delivery and measurable results.

Secured additional analytics roles for Kin + Carta, enabling Toolstation to strengthen its website analytics and data-driven decision-making capabilities.

Delivered a platform that positioned Toolstation for future digital growth and innovation.

Overcame a fragmented and strained relationship between Toolstation and Kin + Carta, rebuilding trust through action, transparency, and timely delivery.

Navigated tight timelines and resource constraints to deliver the MVP website without compromising quality.

Balanced the need for immediate results with laying the groundwork for long-term digital success.